Claudio Pogo's Guide (*signed*)

@ Pogo, Claudio



Presentation by PogoBooks:

" This is Claudio Pogo's Guide to the world famous Guide by William Eggleston, originally published in 1976 by the Museum of Modern Art, New York.

William Eggleston's Guide was the first book of color photography that the MoMA published and is considered as one of the most important American photobooks ever made. However the reception of the book and the exhibition was divided and passionate. It forced the public not only to accept color photography's place within the artworld, but the vernacular content of the body of work was something the viewers had not seen before.

Claudio Pogo's Guide is a recreated version of the original book using artificial intelligence of today's image search engines. All images in the book were found using the algorithm of finding „visually similar looking content“ through reverse image search. The book is a reflection on the terminology „vernacular photography“ 45 years after William Eggleston's Guide was published.

Bound in a textured hardcover, inset with a photograph of a tricycle and stamped with the same yearbook-style gold lettering like it's original. The Guide contains 48 images selected by different image search engines and edited by Claudio Pogo. "

This book, published in a printrun of 100 copies in 2021, quickly sold out. We are offering here rare copies signed by Claudio Pogo.

PLEASE NOTE: Only trackable shipping for this book

112 pages - Hardcover

PogoBooks / Outer Space Press, 2021 (100 copies)

Format : 23 x 23.5 cm


New - Mint condition

This book is no longer in stock


Pogo, Claudio

Claudio Pogo is a German artist, and half of a Berlin based artist duo with Magda Wysocka. Their art practice is based on collecting and re-contextualising photography, found books, and other archival material in order to create new visual narratives. In the fall of 2016 they decided to combine their experiences in photography, printmaking and publishing to create a space that would allow them to design, prototype and produce their publications completely in house: "Outer Space Press" was created from a dream of being truly independent. Claudio has a background in publishing and photography, running PogoBooks since 2010. Among his most recent photobooks is "Claudio Pogo's Guide", inspired by William Eggleston and published by PogoBooks (2021). © Portrait taken from the Outer Space Press website.